AI Pricing Changes This Week (2026-10-11)

This week's verified changes to AI tool pricing, plans and terms, taken directly from official vendor pages monitored by NetLift. Changes are grouped by platform — the biggest movers first.

Anthropic

Full verified pricing and analysis: Anthropic API Token Costs Explained: Prices Per Model and Per Workflow · Claude and Anthropic API Pricing History · Anthropic API Cost per 1,000 Workflows

• Claude — Max 20x: Included usage / overage terms changed on the official page

• Claude — Max: Included usage / overage terms changed on the official page

• Claude — Enterprise (self-serve): Included usage / overage terms changed on the official page

• Claude — Enterprise (sales-assisted): Included usage / overage terms changed on the official page

• Claude — Standard seat: Included usage / overage terms changed on the official page

• Claude — Premium seat: Included usage / overage terms changed on the official page

• Claude Enterprise — Enterprise Seat: Included usage / overage terms changed on the official page

• Claude Team — Standard seat: Included usage / overage terms changed on the official page

• …plus 24 more verified changes for Anthropic this week

Official source: www.anthropic.com/pricing (change verified 2026-10-10)

OpenAI

Full verified pricing and analysis: OpenAI API Token Costs Explained: Prices Per Model and Per Workflow · OpenAI Codex Pricing, Cost and Break-Even Value · OpenAI API Pricing History

• ChatGPT — Business Premium Seat (Annual): Included usage / overage terms changed on the official page

• ChatGPT — Business Premium Seat (Monthly): Included usage / overage terms changed on the official page

• OpenAI API — Web search (all models): Included usage / overage terms changed on the official page

• ChatGPT — Enterprise: Included usage / overage terms changed on the official page

• ChatGPT — Premium seat: Included usage / overage terms changed on the official page

• Web search — All models: Included usage / overage terms changed on the official page

• OpenAI API — gpt-6-astra Standard Short context input: New on the official page at $10 (per 1m input tokens)

• OpenAI API — gpt-6-astra Standard Short context cached input: New on the official page at $1 (per 1m input tokens)

• …plus 24 more verified changes for OpenAI this week

Official source: openai.com/business/pricing (change verified 2026-10-09)

AWS

Full verified pricing and analysis: AWS Bedrock Agents Pricing, Cost and Break-Even Value

• Amazon Q Business — Image Extraction: New on the official page at $0 (other)

• Amazon Q Business — Audio Extraction: New on the official page at $0.01 (other)

• Amazon Q Business — Video Extraction: New on the official page at $0.05 (other)

• Anthropic Claude 3.5 Sonnet — Public Extended Access input: New on the official page at $6 (per 1m input tokens)

• Anthropic Claude 3.5 Sonnet — Public Extended Access output: New on the official page at $30 (per 1m output tokens)

• Anthropic Claude 3.5 Sonnet — Public Extended Access batch input: New on the official page at $3 (per 1m input tokens)

• Anthropic Claude 3.5 Sonnet — Public Extended Access batch output: New on the official page at $15 (per 1m output tokens)

• Anthropic Claude 3.5 Sonnet v2 — Public Extended Access input: New on the official page at $6 (per 1m input tokens)

• …plus 22 more verified changes for AWS this week

Official source: aws.amazon.com/q/business/pricing (change verified 2026-10-09)

Google

Full verified pricing and analysis: Google Gemini Enterprise Agent Platform Pricing, Cost and Break-Even Value · Gemini for Google Workspace Pricing, Cost and Break-Even Value · ChatGPT Business vs Gemini for Google Workspace

• Gemini Code Assist — Enterprise: Included usage / overage terms changed on the official page

• Gemini Code Assist Enterprise — Monthly commitment: Included usage / overage terms changed on the official page

• Gemini Code Assist Enterprise — 12-month commitment: Included usage / overage terms changed on the official page

• Gemini 3.x Models — Grounding with Google Search: Included usage / overage terms changed on the official page

• Gemini 3.x Models — Grounding with Google Maps: Included usage / overage terms changed on the official page

• Gemini API — Free: Included usage / overage terms changed on the official page

• Gemini API — Paid: Included usage / overage terms changed on the official page

• Gemini API — Enterprise: Included usage / overage terms changed on the official page

• …plus 14 more verified changes for Google this week

Official source: cloud.google.com/products/gemini/pricing (change verified 2026-10-09)

Microsoft

Full verified pricing and analysis: How to Measure Microsoft Copilot ROI · Microsoft 365 Copilot Pricing (2026): Plans, Seat Costs and What It Means for ROI · Microsoft 365 Copilot Cost for 100 Users

• Microsoft Copilot Studio — Microsoft 365 Copilot license inclusion: Included usage / overage terms changed on the official page

• Microsoft Copilot Studio — Microsoft 365 Copilot: Included usage / overage terms changed on the official page

• Microsoft Copilot Studio — Microsoft 365 Copilot: New on the official page at Contact sales (other)

• Microsoft Fabric Capacity — F2: New on the official page at $262.80 (per month)

• Microsoft Fabric Capacity — F4: New on the official page at $525.60 (per month)

• Microsoft Fabric Capacity — F8: New on the official page at $1,051.20 (per month)

• Microsoft Fabric Capacity — F16: New on the official page at $2,102.40 (per month)

• Microsoft Fabric Capacity — F32: New on the official page at $4,204.80 (per month)

• …plus 11 more verified changes for Microsoft this week

Official source: www.microsoft.com/en-us/microsoft-copilot/microsoft-copilot-studio (change verified 2026-10-08)

ClickUp

Full verified pricing and analysis: ClickUp Brain Pricing, Cost and Break-Even Value

• ClickUp — Core: Included usage / overage terms changed on the official page

• ClickUp Brain — Brain AI: Included usage / overage terms changed on the official page

• ClickUp Brain — Everything AI: Included usage / overage terms changed on the official page

• ClickUp — Unlimited (Yearly): Included usage / overage terms changed on the official page

• ClickUp — Business (Yearly): Included usage / overage terms changed on the official page

• ClickUp — Enterprise: Included usage / overage terms changed on the official page

• ClickUp AI — Brain AI: Included usage / overage terms changed on the official page

• ClickUp AI — Everything AI: Included usage / overage terms changed on the official page

• …plus 5 more verified changes for ClickUp this week

Official source: clickup.com/pricing (change verified 2026-10-09)

Box

Full verified pricing and analysis: Box Pricing (2026): Plans, Seat Costs and What It Means for ROI · Box AI Pricing, Cost and Break-Even Value

• Box — Personal Pro: $12 → $14 (per month)

• Box — Business Starter: $6 → $7 (per seat month)

• Box — Business: $18 → $20 (per seat month)

• Box — Business Plus: $30 → $33 (per seat month)

• Box — Enterprise: $42 → $47 (per seat month)

• Box — Enterprise Plus: $45 → $50 (per seat month)

• Box — Business: Included usage / overage terms changed on the official page

• Box — Business Plus: Included usage / overage terms changed on the official page

• …plus 3 more verified changes for Box this week

Official source: www.box.com/pricing (change verified 2026-10-01)

ZoomInfo

Full verified pricing and analysis: Apollo AI vs ZoomInfo Copilot · ZoomInfo Copilot Pricing, Cost and Break-Even Value

• ZoomInfo Marketing — ABM Enterprise: Included usage / overage terms changed on the official page

• ZoomInfo — ABM Enterprise: Included usage / overage terms changed on the official page

• ZoomInfo Sales — ZoomInfo Professional: New on the official page at Contact sales (other)

• ZoomInfo Sales — Copilot Advanced: New on the official page at Contact sales (other)

• ZoomInfo Sales — Copilot Enterprise: New on the official page at Contact sales (other)

• ZoomInfo Marketing — Marketing Demand: New on the official page at Contact sales (other)

• ZoomInfo Marketing — ABM Lite: New on the official page at Contact sales (other)

• ZoomInfo Marketing — ABM Enterprise: New on the official page at Contact sales (other)

• …plus 2 more verified changes for ZoomInfo this week

Official source: www.zoominfo.com/pricing (change verified 2026-09-29)

Olakai

Full verified pricing and analysis: Olakai Pricing, Cost and Break-Even Value · NetLift vs Olakai

• Olakai — Olakai Agentic: Included usage / overage terms changed on the official page

• Olakai — Olakai Enterprise: Included usage / overage terms changed on the official page

• Olakai Assistive — Olakai Assistive: Included usage / overage terms changed on the official page

• Olakai Agentic — Olakai Agentic: Included usage / overage terms changed on the official page

• Olakai Enterprise — Olakai Enterprise: Included usage / overage terms changed on the official page

• Olakai — Olakai Assistive: New on the official page at $5 (per seat month)

• Olakai — Olakai Agentic: New on the official page at $25 (per seat month)

• Olakai — Olakai Enterprise: New on the official page at Contact sales (other)

Official source: www.olakai.ai/pricing (change verified 2026-10-02)

Intercom

Full verified pricing and analysis: Intercom Fin Alternatives for Cost, Value and Renewal Decisions · Intercom Fin Renewal Guide · Intercom Fin ROI: Cost, Value, Payback and Evidence

• Intercom — Essential: Included usage / overage terms changed on the official page

• Intercom — Lite seat: Included usage / overage terms changed on the official page

• Intercom Add-on — Pro: $99 → $100 (per month)

• Intercom — Pro: Included usage / overage terms changed on the official page

• Intercom — Copilot: Included usage / overage terms changed on the official page

• Intercom — Fin Voice: New on the official page at $1.99 (usage based)

• Intercom — Pro: New on the official page at $100 (per month)

Official source: www.intercom.com/pricing (change verified 2026-10-09)

Gorgias

Full verified pricing and analysis: Gorgias AI Agent Pricing, Cost and Break-Even Value · Gorgias AI Agent vs Intercom Fin

• Gorgias — Custom: New on the official page at Contact sales (other)

• Gorgias AI Agent — Starter AI Agent Interaction: New on the official page at $1 (usage based)

• Gorgias AI Agent — Basic AI Agent Interaction: New on the official page at $0.9 (usage based)

• Gorgias AI Agent — Pro AI Agent Interaction: New on the official page at $0.9 (usage based)

• Gorgias AI Agent — Advanced AI Agent Interaction: New on the official page at $0.85 (usage based)

• Gorgias Voice and SMS — Voice and SMS Add-on: New on the official page at Contact sales (usage based)

Official source: www.gorgias.com/pricing (change verified 2026-10-08)

Apollo

Full verified pricing and analysis: Apollo AI vs ZoomInfo Copilot · Apollo AI Pricing, Cost and Break-Even Value

• Apollo — Inbound: Included usage / overage terms changed on the official page

• Apollo — Unlimited: Included usage / overage terms changed on the official page

• Apollo — Inbound: New on the official page at $119 (per month)

• Apollo — Advanced Dialer: New on the official page at $119 (per month)

Official source: www.apollo.io/pricing (change verified 2026-10-01)

Avoma

Full verified pricing and analysis: Avoma Pricing, Cost and Break-Even Value

• Avoma — Conversation Intelligence: New on the official page at $29 (per seat month)

• Avoma — Revenue Intelligence: New on the official page at $29 (per seat month)

• Avoma — Lead Router: New on the official page at $19 (per seat month)

• Avoma — View-only Users: New on the official page at $0 (free)

Official source: www.avoma.com/pricing (change verified 2026-10-01)

Notion

Full verified pricing and analysis: Notion AI vs Microsoft 365 Copilot · Notion AI Pricing, Cost and Break-Even Value

• Notion — Plus: Included usage / overage terms changed on the official page

• Notion — Free: Included usage / overage terms changed on the official page

• Notion — Plus: New on the official page at $0 (free)

• Notion — Custom Agents: New on the official page at $10 (usage based)

Official source: www.notion.com/pricing (change verified 2026-10-08)

Perplexity

Full verified pricing and analysis: Perplexity Pricing (2026): Plans, Seat Costs and What It Means for ROI · Perplexity Enterprise Pro Alternatives for Cost, Value and Renewal Decisions · Perplexity Enterprise Pro Cost for 100 Users

• Perplexity — Enterprise Custom: Included usage / overage terms changed on the official page

• Perplexity — Custom: Included usage / overage terms changed on the official page

• Perplexity — Enterprise Custom: New on the official page at Contact sales (other)

Official source: www.perplexity.ai/enterprise/pricing (change verified 2026-10-09)

Shopify

Full verified pricing and analysis: Shopify Sidekick Pricing, Cost and Break-Even Value

• Shopify — POS Pro: Included usage / overage terms changed on the official page

• Shopify — Plus: Included usage / overage terms changed on the official page

• Shopify POS Pro — POS Pro: Included usage / overage terms changed on the official page

Official source: www.shopify.com/pricing (change verified 2026-10-09)

Slack

Full verified pricing and analysis: Slack AI vs Atlassian Rovo · Slack AI Pricing, Cost and Break-Even Value

• Slack — Enterprise+: Included usage / overage terms changed on the official page

• Slack — Pro (Annual): Included usage / overage terms changed on the official page

• Slack — Business+ (Annual): Included usage / overage terms changed on the official page

Official source: slack.com/pricing (change verified 2026-10-09)

Synthesia

Full verified pricing and analysis: Synthesia Pricing, Cost and Break-Even Value

• Synthesia — Learner Seat: Included usage / overage terms changed on the official page

• Synthesia — Pro: New on the official page at $89 (per month)

• Synthesia — Learner Seat: New on the official page at $29 (per seat month)

Official source: www.synthesia.io/pricing (change verified 2026-10-02)

GitHub

Full verified pricing and analysis: GitHub Copilot Pricing (2026): Plans, Seat Costs and What It Means for ROI · GitHub Copilot vs Cursor Teams · GitHub Copilot vs Claude Code

• GitHub Copilot — Business: New on the official page at Contact sales (per seat month)

• GitHub Copilot — Enterprise: New on the official page at Contact sales (per seat month)

Official source: github.com/features/copilot/plans (change verified 2026-10-09)

Zendesk

Full verified pricing and analysis: Zendesk AI Pricing, Cost and Break-Even Value · Zendesk AI Alternatives for Cost, Value and Renewal Decisions · Zendesk AI Cost per 1,000 Tickets

• Zendesk — Zendesk + Forethought: New on the official page at Contact sales (other)

• Zendesk — AI agents: New on the official page at Contact sales (usage based)

Official source: www.zendesk.com/pricing (change verified 2026-10-02)

Automation Anywhere

Full verified pricing and analysis: Automation Anywhere AI Agents Pricing, Cost and Break-Even Value

• Automation Anywhere — Community Edition: New on the official page at $0 (free)

Official source: www.automationanywhere.com/products/pricing (change verified 2026-10-09)

Canva

Full verified pricing and analysis: Canva Pricing (2026): Plans, Seat Costs and What It Means for ROI · Canva Magic Studio Pricing, Cost and Break-Even Value · Canva Magic Studio vs Adobe Firefly

• Canva — Pro: New on the official page at $144 (per year)

Official source: www.canva.com/pricing (change verified 2026-10-01)

Cursor

Full verified pricing and analysis: Cursor Teams Pricing, Cost and Break-Even Value · GitHub Copilot vs Cursor Teams · Cursor Teams vs Windsurf

• Cursor — Standard: Included usage / overage terms changed on the official page

Official source: cursor.com/pricing (change verified 2026-09-30)

Fireflies.ai

Full verified pricing and analysis: Otter.ai vs Fireflies.ai · Fireflies.ai Pricing, Cost and Break-Even Value

• Fireflies.ai — Enterprise: $39 → Contact sales (per seat month)

Official source: fireflies.ai/pricing (change verified 2026-10-02)

Grammarly

Full verified pricing and analysis: Grammarly Business Pricing, Cost and Break-Even Value

• Grammarly — Enterprise: Included usage / overage terms changed on the official page

Official source: www.grammarly.com/plans (change verified 2026-10-09)

Ironclad

Full verified pricing and analysis: Spellbook vs Ironclad AI · Ironclad AI Pricing, Cost and Break-Even Value

• Ironclad — Custom: New on the official page at Contact sales (other)

Official source: ironcladapp.com/pricing (change verified 2026-10-02)

Otter.ai

Full verified pricing and analysis: Otter.ai vs Fireflies.ai · Otter.ai Pricing, Cost and Break-Even Value

• Otter.ai — Enterprise: Included usage / overage terms changed on the official page

Official source: otter.ai/pricing (change verified 2026-10-01)

Ramp

Full verified pricing and analysis: Ramp AI Pricing, Cost and Break-Even Value

• Ramp — Free: Included usage / overage terms changed on the official page

Official source: ramp.com/pricing (change verified 2026-09-30)

Tableau

Full verified pricing and analysis: Tableau Agent Pricing, Cost and Break-Even Value

• Tableau Server — Tableau: New on the official page at $15 (per seat month)

Official source: www.tableau.com/pricing (change verified 2026-10-01)

ThoughtSpot

Full verified pricing and analysis: ThoughtSpot Spotter Pricing, Cost and Break-Even Value

• ThoughtSpot Analytics — Pro: Included usage / overage terms changed on the official page

Official source: www.thoughtspot.com/pricing (change verified 2026-09-30)

Workato

Full verified pricing and analysis: Workato Agentic Pricing, Cost and Break-Even Value

• Workato — Enterprise MCP: Included usage / overage terms changed on the official page

Official source: www.workato.com/pricing (change verified 2026-10-09)

Writer

Full verified pricing and analysis: Writer Pricing, Cost and Break-Even Value · Jasper vs Writer

• Writer — Starter: Included usage / overage terms changed on the official page

Official source: writer.com/plans (change verified 2026-10-02)

Sources

Every change above was retrieved from the official vendor pricing page linked in its section. NetLift never uses community posts as pricing sources.