Synthesia costs between $18 and $64 per seat monthly when billed annually, with a break-even point reached in as little as 0.2 to 1.3 hours of saved production time.
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Synthesia pricing starts at $18 per seat per month for the Starter plan and $64 per seat per month for the Creator plan, provided you bill annually. Monthly billing options are available at $29 or $89, while an annual commitment secures a 38% discount.
For teams requiring custom assets, a Studio Express-1 Avatar is available as a $1,000 annual add-on for yearly plan subscribers. All plans currently include a special offer of 15 free dubbing minutes daily through August 15.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Synthesia — Starter (Yearly) | $18 | per seat / month | Billed yearly. Save 38%. Special offer: 15 free dubbing minutes daily from July 15 to August 15. |
| Synthesia — Starter (Monthly) | $29 | per month | Billed monthly. Special offer: 15 free dubbing minutes daily from July 15 to August 15. |
| Synthesia — Creator (Yearly) | $64 | per seat / month | Billed yearly. Special offer: 15 free dubbing minutes daily from July 15 to August 15. |
| Synthesia — Creator (Monthly) | $89 | per month | Billed monthly. Special offer: 15 free dubbing minutes daily from July 15 to August 15. |
| Synthesia — Studio Express-1 Avatar | $1,000 | per year | Paid add-on available for annual plan users only. |
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| Plan | 10 users / mo | 25 users / mo | 50 users / mo | 100 users / mo | 250 users / mo | 100 users / year |
|---|---|---|---|---|---|---|
| Synthesia — Starter (Yearly) | $180 | $450 | $900 | $1,800 | $4,500 | $21,600 |
| Synthesia — Creator (Yearly) | $640 | $1,600 | $3,200 | $6,400 | $16,000 | $76,800 |
| Plan | Price / seat / month | Hours to break even at $50/h | Hours to break even at $75/h | Hours to break even at $100/h |
|---|---|---|---|---|
| Synthesia — Starter (Yearly) | $18 | 0.4 h | 0.2 h | 0.2 h |
| Synthesia — Creator (Yearly) | $64 | 1.3 h | 0.9 h | 0.6 h |
Break-even hours = seat price ÷ loaded hourly cost. Each seat pays for itself once it saves that much verified time per month.
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Scaling to 100 users requires an annual budget of $21,600 on the Starter plan or $76,800 on the Creator plan. Because these costs are seat-based, finance teams can treat the software as a fixed utility rather than a variable production expense. This predictability is essential for CMOs managing high-volume video output across global regions.
Efficiency gains are measured by comparing the seat cost to the loaded hourly rate of your team. On a Starter plan, a staff member costing the company $75 per hour only needs to save 12 minutes of work per month to cover the subscription cost. The Creator plan reaches a neutral return after 0.9 hours of saved time at that same rate, making the path to positive ROI remarkably short compared to traditional studio filming.
To determine if Synthesia is delivering a true net return, you must move beyond seat costs to measure the delta between AI production and your legacy baseline. NetLift enables you to quantify these time savings and compare them against your internal labor rates, providing the objective evidence needed to justify renewal or expansion of your AI video stack.
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All pricing on this page comes from official vendor pages:
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About the author
Paige Gilmore · Founder, NetLift
Paige Gilmore is the founder of NetLift, the AI Value Management platform that helps organisations measure the cost, savings and return of AI adoption.
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