Synthesia pricing ranges from $18 to $89 per month, with annual billing offering a 38% discount on Starter plans. Custom avatars are available as a $1,000 annual add-on for yearly subscribers.
14-day free trial. No credit card required.
Synthesia pricing starts at $18 per month for the Starter plan when billed annually at $216 per year. Users opting for monthly flexibility pay $29 per month. The Creator plan, designed for more frequent users, costs $64 per month on an annual cycle ($768 per year) or $89 on a month-to-month basis.
For marketing teams requiring a digital twin, the Studio Express-1 Avatar add-on is priced at $1,000 per year. This specific add-on is only available to users committed to an annual subscription plan.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Synthesia — Starter (Yearly) | $18 | per month | Billed yearly ($216/year). Special offer: 15 free minutes of dubbing a day from July 15 to August 15. |
| Synthesia — Starter (Monthly) | $29 | per month | Billed monthly. Special offer: 15 free minutes of dubbing a day from July 15 to August 15. |
| Synthesia — Creator (Yearly) | $64 | per month | Billed yearly ($768/year). Special offer: 15 free minutes of dubbing a day from July 15 to August 15. |
| Synthesia — Creator (Monthly) | $89 | per month | Billed monthly. Special offer: 15 free minutes of dubbing a day from July 15 to August 15. |
| Synthesia — Studio Express-1 Avatar | $1,000 | per year | Paid add-on available for annual plan users only. |
14-day free trial. No credit card required.
Choosing annual billing provides a significant reduction in overhead. The Starter plan's 38% discount lowers the effective monthly rate from $29 to $18. Finance and Ops leaders should evaluate whether the $108 annual savings per seat outweighs the flexibility of a monthly cancelation option during the initial adoption phase.
High-growth marketing teams often look to scale video production using a specific spokesperson. The Studio Express-1 Avatar add-on requires a $1,000 upfront annual payment. Because this is restricted to annual plan users, the minimum entry point for a custom avatar on the Starter tier is $1,216 per year.
To determine the true value of Synthesia, teams should measure the hours saved per video compared to traditional studio filming and manual editing. Calculate the cost of the subscription against the avoided expense of external agencies and equipment. Using NetLift, you can map these time-savings and cost-avoidance metrics directly to your subscription spend to identify the exact volume of video production required to reach break-even.
14-day free trial. No credit card required.
All pricing on this page comes from official vendor pages:
14-day free trial. No credit card required.
About the author
Paige Gilmore · Founder, NetLift
Paige Gilmore is the founder of NetLift, the AI Value Management platform that helps organisations measure the cost, savings and return of AI adoption.
Paige Gilmore on LinkedInTableau Agent pricing starts at $15 per seat per month for Standard plans and reaches $40 for Tableau Next, with all plans requiring annual billing and at least one Creator license. A seat pays for itself once it saves a user between 0.1 and 0.8 hours of work per month, depending on the tier and labor rate.
Read ai-costsGemini for Google Workspace costs between $7 and $22 per seat per month on annual plans, with an Enterprise tier available via sales. Organizations break even when a seat saves between 0.1 and 0.4 hours of work per month, depending on the tier and employee wage.
Read ai-costsMicrosoft Copilot pricing ranges from $18 to $38.40 per seat, per month, depending on the selected plan and billing commitment. For a professional billed at $75 per hour, the software pays for itself by saving between 0.2 and 0.5 hours of work per month.
Read ai-costsReplit Agent pricing starts at $20/month for the Core plan (billed annually) for simple projects and $95/month for the Pro plan for commercial builds. Monthly options are available at $25 and $100 respectively, with the Pro tier designed for professional engineering environments.
Read ai-costsClari Copilot pricing is custom-quoted based on your specific revenue use cases. The vendor does not charge additional platform fees for integrations.
Read