Synthesia pricing ranges from $18 to $89 per month depending on the plan and billing cycle, with an optional $1,000 annual add-on for custom avatars.
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Synthesia costs between $18 and $89 per month. The Starter plan is $18 per month when billed annually or $29 on a monthly basis, while the Creator plan is $64 per month billed annually or $89 per month.
For teams requiring professional-grade custom assets, the Studio Express-1 Avatars add-on is available for $1,000 per year. This add-on is restricted to users on an annual commitment, making it a consideration for long-term marketing strategy rather than short-term experiments.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Synthesia — Starter (Yearly) | $18 | per month | Annual billing rate. |
| Synthesia — Starter (Monthly) | $29 | per month | Monthly billing rate. |
| Synthesia — Creator (Yearly) | $64 | per month | Annual billing rate. |
| Synthesia — Creator (Monthly) | $89 | per month | Monthly billing rate. |
| Synthesia — Studio Express-1 Avatars | $1,000 | per year | Paid add-on for annual plan users only. |
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Choosing annual billing provides a significant discount compared to month-to-month payments. The Starter plan drops from $29 to $18 per month, and the Creator plan drops from $89 to $64 per month when paid upfront for the year. Finance teams should weigh the 38% Starter discount and 28% Creator discount against the flexibility of monthly cancellation.
Organizations looking for custom studio-quality avatars can purchase the Studio Express-1 Avatars add-on. This requires an annual plan and costs $1,000 per year, representing a fixed cost beyond the base subscription for organizations that want to maintain specific brand likenesses.
To determine if Synthesia is a sound investment, marketing operations must track the time saved on video editing and voiceover recording compared to legacy production workflows. NetLift helps finance teams quantify this efficiency gain by mapping tool costs against actual hours reclaimed and the reduction in external agency spend.
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All pricing on this page comes from official vendor pages:
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About the author
Paige Gilmore · Founder, NetLift
Paige Gilmore is the founder of NetLift, the AI Value Management platform that helps organisations measure the cost, savings and return of AI adoption.
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