Apollo AI provides a tiered entry model, allowing teams to start for free with a Starter or Trial account. The platform limits certain features, such as non-Gmail/Microsoft email campaign linking on its trial, while scaling into custom enterprise contracts for API access and more complex needs.
ZoomInfo Copilot is positioned as a high-touch enterprise solution with no publicly stated entry-level pricing. Both its Advanced and Enterprise tiers are custom-quoted, focusing on bundled features like buyer intent signals and account prioritization rather than a standard per-seat rate.
Apollo AI plans in detail
| Plan / rate |
Verified price |
Unit |
Notes |
| Apollo — Starter |
$0 |
free |
Free forever. Provides unlimited email addresses for contacts. |
| Apollo — Trial |
$0 |
free |
Does not include the ability to link a non-Gmail/Microsoft account to send email campaigns. |
| Apollo — Custom |
Custom — contact sales |
other |
Contact sales for pricing. Suggested for large enterprises with complex needs. Includes API access. |
| Apollo — Unlimited |
Not stated on page |
other |
Governed by Fair Use Policy. The credit limit is 10,000 credits per month for non-paying accounts, or for payi |
Every price above was retrieved from the official vendor page. Plans without a published number are shown exactly as the vendor states them — never estimated.
ZoomInfo Copilot plans in detail
| Plan / rate |
Verified price |
Unit |
Notes |
| ZoomInfo — Copilot Advanced |
Custom — contact sales |
other |
Contact sales for pricing. Includes all Professional tier features, target account prioritization, buyer inten |
| ZoomInfo — Copilot Enterprise |
Custom — contact sales |
other |
Contact sales for pricing. Includes all Copilot Advanced features, real-time buyer intent signals, custom inte |
Every price above was retrieved from the official vendor page. Plans without a published number are shown exactly as the vendor states them — never estimated.
How do the credit systems and limits work?
Apollo’s pricing logic is tied to credits, with a specific limit of 10,000 credits per month for non-paying accounts under their Fair Use Policy. Procurement leaders should note that the Unlimited plan is still governed by these policies, meaning "unlimited" has specific operational boundaries that may affect high-volume outreach teams.
What are the differences in enterprise access?
For larger organizations, Apollo moves to a Custom tier to unlock API access, which is essential for data orchestration. ZoomInfo Copilot structures its tiers by feature depth; the Advanced tier includes the Professional features and account prioritization, while the Enterprise tier adds real-time intent signals and custom intent configuration. Both require a direct sales consultation to establish a baseline cost.
Determining the net return on sales AI tools requires moving beyond license costs to measure the actual time saved per lead generated. NetLift helps finance teams calculate the payback period by comparing the cost of custom enterprise tiers against the efficiency gains in the sales cycle. This prevents over-licensing and ensures that the 20-30% of AI seats that typically go unused are identified and reallocated.
Sources
All pricing on this page comes from official vendor pages: