Apollo AI costs between $49 and $119 per seat per month when billed annually, with an Organization plan requiring a minimum of three seats. Optional team-wide add-ons for inbound and dialing cost an additional $119 per month.
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Apollo AI pricing starts at $49 per seat per month for the Basic plan, rising to $119 per seat for the Organization plan, with all tiers billed annually. These costs include an introductory free AI Assistant to help with prospecting, lead scoring, and automated sequences.
For larger teams, the Organization plan requires a minimum of three seats. Optional add-ons for inbound routing and advanced dialing are available at a flat rate of $119 per team per month, billed annually.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Apollo — Basic | $49 | per seat / month | Billed annually. Includes AI Assistant (Introductory free), AI Lead Scoring, Unlimited Sequences, and CRM Inte |
| Apollo — Professional | $79 | per seat / month | Billed annually. Includes AI Assistant (Introductory free), A/Z Testing, Unlimited Sequences, and Call Recordi |
| Apollo — Organization | $119 | per seat / month | Billed annually. Minimum 3 seats. Includes AI Assistant (Introductory free), 12 Intent Topics, Call Recordings |
| Apollo — Inbound (Add-on) | $119 | per month | Per team, per month, billed annually. Introductory pricing. |
| Apollo — Advanced Dialer (Add-on) | $119 | per month | Per team, per month, billed annually. Introductory pricing. |
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| Plan | 10 users / mo | 25 users / mo | 50 users / mo | 100 users / mo | 250 users / mo | 100 users / year |
|---|---|---|---|---|---|---|
| Apollo — Basic | $490 | $1,225 | $2,450 | $4,900 | $12,250 | $58,800 |
| Apollo — Professional | $790 | $1,975 | $3,950 | $7,900 | $19,750 | $94,800 |
| Apollo — Organization | $1,190 | $2,975 | $5,950 | $11,900 | $29,750 | $142,800 |
| Plan | Price / seat / month | Hours to break even at $50/h | Hours to break even at $75/h | Hours to break even at $100/h |
|---|---|---|---|---|
| Apollo — Basic | $49 | 1.0 h | 0.7 h | 0.5 h |
| Apollo — Professional | $79 | 1.6 h | 1.1 h | 0.8 h |
| Apollo — Organization | $119 | 2.4 h | 1.6 h | 1.2 h |
Break-even hours = seat price ÷ loaded hourly cost. Each seat pays for itself once it saves that much verified time per month.
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Determining the value of an Apollo seat depends on the loaded hourly cost of your sales team. On the Professional plan ($79/month), a rep earning $75 per hour only needs to save 1.1 hours of manual work per month—roughly 15 minutes a week—to cover the software cost.
While seat licenses are the primary driver, the Inbound and Advanced Dialer add-ons add a fixed $119 monthly expense per team. Organizations scaling to 100 users on the Organization plan will see an annual commitment of $142,800, excluding these add-ons, making verified time-savings critical for renewal justification.
To measure if Apollo is delivering a net return, track the delta between manual prospecting time and AI-assisted workflows. High-quality evidence of value comes from measuring the specific hours recovered through AI Lead Scoring and automated sequences. NetLift helps finance and sales ops teams quantify these time-savings against the $49–$119 monthly seat cost to calculate the true net return on AI adoption.
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All pricing on this page comes from official vendor pages:
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About the author
Paige Gilmore · Founder, NetLift
Paige Gilmore is the founder of NetLift, the AI Value Management platform that helps organisations measure the cost, savings and return of AI adoption.
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