Apollo AI costs between $49 and $119 per seat per month when billed annually, with optional team add-ons priced at $119 per month. For a 100-user team, annual costs range from $58,800 to $142,800 depending on the plan selected.
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Apollo AI pricing ranges from $49 to $119 per seat per month for annual subscriptions. Teams requiring specialized functionality can include Inbound or Advanced Dialer add-ons, which cost $119 per team per month when billed annually.
Annual billing offers a 24% discount compared to monthly rates. For a mid-sized team of 50 users, the platform investment starts at $2,450 per month on the Basic tier and scales to $5,950 per month for the Organization plan, which requires a minimum of three seats.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Apollo — Basic | $49 | per seat / month | Billed annually (saves 24%); introductory pricing; trial plans include 100 credits |
| Apollo — Professional | $79 | per seat / month | Billed annually (saves 24%); introductory pricing; trial plans include 100 credits |
| Apollo — Organization | $119 | per seat / month | Billed annually (saves 24%); min 3 seats; introductory pricing; trial plans include 100 credits |
| Apollo — Inbound (Add-on) | $119 | per month | Per team, per month, billed annually; introductory pricing; select paid plan first |
| Apollo — Advanced Dialer (Add-on) | $119 | per month | Per team, per month, billed annually; introductory pricing; select paid plan first |
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| Plan | 10 users / mo | 25 users / mo | 50 users / mo | 100 users / mo | 250 users / mo | 100 users / year |
|---|---|---|---|---|---|---|
| Apollo — Basic | $490 | $1,225 | $2,450 | $4,900 | $12,250 | $58,800 |
| Apollo — Professional | $790 | $1,975 | $3,950 | $7,900 | $19,750 | $94,800 |
| Apollo — Organization | $1,190 | $2,975 | $5,950 | $11,900 | $29,750 | $142,800 |
| Plan | Price / seat / month | Hours to break even at $50/h | Hours to break even at $75/h | Hours to break even at $100/h |
|---|---|---|---|---|
| Apollo — Basic | $49 | 1.0 h | 0.7 h | 0.5 h |
| Apollo — Professional | $79 | 1.6 h | 1.1 h | 0.8 h |
| Apollo — Organization | $119 | 2.4 h | 1.6 h | 1.2 h |
Break-even hours = seat price ÷ loaded hourly cost. Each seat pays for itself once it saves that much verified time per month.
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Budgeting for Apollo depends on seat count and the necessity of team-wide add-ons. A 100-user deployment costs $4,900 per month on the Basic plan, while the same team size on the Organization plan requires an $11,900 monthly budget. Annual commitments for 100 users range from $58,800 to $142,800.
The financial recovery of this investment is tied to time reclaimed from manual prospecting. For a seat on the Professional plan ($79/month), an employee with a $100/hour loaded cost reaches break-even in just 0.8 hours of saved time. On the Organization plan ($119/month), a staff member at a $50/hour loaded cost must save 2.4 hours per month to offset the seat cost.
To determine if Apollo is generating a net return, management must move beyond usage stats to time-saved verification. Tracking the delta between manual outreach and automated workflows provides the only credible evidence of value. NetLift integrates these time-savings metrics with loaded labor rates to help CROs and Finance teams justify the annual spend against actual productivity gains.
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All pricing on this page comes from official vendor pages:
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About the author
Paige Gilmore · Founder, NetLift
Paige Gilmore is the founder of NetLift, the AI Value Management platform that helps organisations measure the cost, savings and return of AI adoption.
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