AI investment decisions should be based on evidence.
NetLift helps organisations measure the cost, savings and return of AI adoption — so they can see where AI is creating value, where it isn’t, and what to do next.
Because AI usage is not the same thing as AI value.
AI is getting easier to adopt. Proving its value isn’t.
Businesses can see how many AI licences they have, how often tools are being used and how much AI activity is happening.
Those numbers can show adoption. They don’t necessarily show return.
NetLift was built to help answer the questions that come next:
- Where is AI actually saving time?
- What is that saving worth?
- What does the AI cost?
- How strong is the evidence behind the result?
- What should we expand, improve, review or stop?
NetLift brings those questions together in one place, helping teams move from measuring AI activity to making better AI investment decisions.
A more disciplined approach to AI ROI.
Measure before you claim.
NetLift compares AI-assisted work with a baseline for how that work was completed without AI. Savings should be measured, not assumed.
Separate savings from capacity.
Time saved does not automatically equal money saved. NetLift distinguishes between financial savings, capacity created and projected value so different types of return are not treated as the same thing.
Show the strength of the evidence.
Not every ROI result deserves the same level of confidence. NetLift helps decision-makers understand the quality of the evidence behind the number.
Measure work, not people.
NetLift is designed to support AI investment decisions, not employee surveillance. No screenshots, keystroke monitoring or individual productivity scoring.

Founded on a background in ROI analysis.
NetLift was founded by Paige Gilmore, a seasoned commercial analyst and business operator with more than a decade of experience evaluating ROI and commercial performance.
Her work has spanned investment decisions ranging from outbound call centre performance and marketing spend to customer acquisition, ecommerce and broader commercial growth.
Throughout that work, the underlying question has remained the same: “What are we spending, what are we getting back, and is it worth continuing?”
NetLift applies that same analytical discipline to AI investment.
Connect with Paige on LinkedInKnow what your AI investment is actually producing.
Move beyond adoption metrics and understand where AI is creating measurable value across your organisation.
Measure the work. See the evidence. Show the return. Make the decision.