This week's verified changes to AI tool pricing, plans and terms, taken directly from official vendor pages monitored by NetLift. Changes are grouped by platform — the biggest movers first.
AI Pricing Changes This Week (2026-09-21)
182 material AI pricing/plan changes were verified on official vendor pages this week.
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Anthropic
Full verified pricing and analysis: Anthropic API Token Costs Explained: Prices Per Model and Per Workflow · Claude and Anthropic API Pricing History · Anthropic API Cost per 1,000 Workflows
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Claude API — Code execution: Included usage / overage terms changed on the official page
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Claude API — Fable 5 - Input: Included usage / overage terms changed on the official page
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Claude API — Fable 5 - Output: Included usage / overage terms changed on the official page
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Claude API — Opus 4.8 - Input: Included usage / overage terms changed on the official page
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Claude API — Sonnet 4.6 - Input: Included usage / overage terms changed on the official page
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Claude — Standard seat: Included usage / overage terms changed on the official page
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Claude — Premium seat: Included usage / overage terms changed on the official page
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Claude — Enterprise (self-serve): Included usage / overage terms changed on the official page
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…plus 43 more verified changes for Anthropic this week
Official source: www.anthropic.com/pricing (change verified 2026-09-19)
14-day free trial. No credit card required.
IBM
Full verified pricing and analysis: IBM watsonx Pricing, Cost and Break-Even Value
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IBM watsonx.ai — Free: Included usage / overage terms changed on the official page
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IBM watsonx.ai — Free Toolbox playground: Included usage / overage terms changed on the official page
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IBM watsonx.ai — Essentials (Pay-as-you-go): Included usage / overage terms changed on the official page
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IBM watsonx.ai — Standard (Pay-as-you-go): Included usage / overage terms changed on the official page
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IBM watsonx.ai — Free: New on the official page at $0 (free)
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IBM watsonx.ai — Essentials: New on the official page at $0 (per month)
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IBM watsonx.ai — Standard: New on the official page at $1,110 (per month)
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IBM watsonx.ai — Advanced support: New on the official page at $200 (per month)
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…plus 42 more verified changes for IBM this week
Official source: www.ibm.com/products/watsonx-ai/pricing (change verified 2026-09-15)
Full verified pricing and analysis: Google Gemini Enterprise Agent Platform Pricing, Cost and Break-Even Value · Gemini for Google Workspace Pricing, Cost and Break-Even Value · ChatGPT Business vs Gemini for Google Workspace
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Looker (Google Cloud core) — Input Data Tokens: Included usage / overage terms changed on the official page
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Looker (Google Cloud core) — Output Data Tokens: Included usage / overage terms changed on the official page
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Grounding with Google Search — Paid Tier: Included usage / overage terms changed on the official page
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Gemini API — Enterprise: Included usage / overage terms changed on the official page
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Gemini 3.x Models — Grounding with Google Search: Included usage / overage terms changed on the official page
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Gemini 3.8 Flash — Grounding with Google Search: Included usage / overage terms changed on the official page
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Gemini API — Paid: Included usage / overage terms changed on the official page
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Gemini 3.8 Flash — Standard Paid Tier Input: New on the official page at $0.75 (per 1m input tokens)
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…plus 13 more verified changes for Google this week
Official source: cloud.google.com/looker/pricing (change verified 2026-09-17)
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Apollo
Full verified pricing and analysis: Apollo AI vs ZoomInfo Copilot · Apollo AI Pricing, Cost and Break-Even Value
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Apollo — Unlimited: Included usage / overage terms changed on the official page
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Apollo — Free: Included usage / overage terms changed on the official page
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Apollo — Basic: Included usage / overage terms changed on the official page
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Apollo — Professional: Included usage / overage terms changed on the official page
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Apollo — Organization: Included usage / overage terms changed on the official page
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Apollo — Inbound (Add-on): Included usage / overage terms changed on the official page
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Apollo — Starter: New on the official page at $0 (free)
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Apollo — Trial: New on the official page at $0 (free)
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…plus 1 more verified changes for Apollo this week
Official source: www.apollo.io/pricing (change verified 2026-09-16)
Sembly AI
Full verified pricing and analysis: Sembly AI Pricing, Cost and Break-Even Value
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Sembly AI — Basic: $10 → $17 (per month)
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Sembly AI — Basic: Included usage / overage terms changed on the official page
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Sembly AI — Pro: $20 → $29 (per seat month)
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Sembly AI — MAX: $30 → $39 (per seat month)
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Sembly AI — MAX: Included usage / overage terms changed on the official page
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Sembly AI — Free Trial: New on the official page at $0 (free)
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Sembly AI — Basic: New on the official page at $10 (per month)
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Sembly AI — Pro: New on the official page at $20 (per seat month)
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…plus 1 more verified changes for Sembly AI this week
Official source: www.sembly.ai/pricing (change verified 2026-09-19)
14-day free trial. No credit card required.
Cursor
Full verified pricing and analysis: Cursor Teams Pricing, Cost and Break-Even Value · GitHub Copilot vs Cursor Teams · Cursor Teams vs Windsurf
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Cursor — Pro+: $60 → Contact sales (per month)
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Cursor — Ultra: $200 → Contact sales (per month)
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Cursor — Standard: Included usage / overage terms changed on the official page
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Cursor — Premium: Included usage / overage terms changed on the official page
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Cursor — Standard: New on the official page at $40 (per seat month)
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Cursor — Premium: New on the official page at Contact sales (per seat month)
Official source: cursor.com/pricing (change verified 2026-09-19)
Intercom
Full verified pricing and analysis: Intercom Fin Alternatives for Cost, Value and Renewal Decisions · Intercom Fin Renewal Guide · Intercom Fin ROI: Cost, Value, Payback and Evidence
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Intercom — Lite seat: Included usage / overage terms changed on the official page
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Intercom — Essential: Included usage / overage terms changed on the official page
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Intercom Add-on — Copilot (Billed Annually): Included usage / overage terms changed on the official page
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Intercom Add-on — Copilot (Billed Monthly): Included usage / overage terms changed on the official page
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Intercom — Essential: $29 → $19 (per seat month)
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Intercom — Lite seat: New on the official page at Contact sales (free)
Official source: www.intercom.com/pricing (change verified 2026-09-21)
14-day free trial. No credit card required.
UiPath
Full verified pricing and analysis: UiPath Agentic Automation Pricing, Cost and Break-Even Value
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UiPath Automation Cloud — Community: New on the official page at $0 (free)
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UiPath Add-on: Performance Testing — Performance Testing: New on the official page at $20,000 (other)
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UiPath Add-on: Screenplay — Screenplay: New on the official page at $10,000 (other)
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UiPath Add-on: Self-Healing — Self-Healing: New on the official page at $5,000 (other)
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UiPath Add-on: Planview Connector — Planview connector: New on the official page at $5,000 (other)
Official source: www.uipath.com/pricing (change verified 2026-09-16)
Microsoft
Full verified pricing and analysis: How to Measure Microsoft Copilot ROI · Microsoft 365 Copilot Pricing (2026): Plans, Seat Costs and What It Means for ROI · Microsoft 365 Copilot Cost for 100 Users
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Microsoft 365 Copilot Chat — Copilot Chat: Included usage / overage terms changed on the official page
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Microsoft 365 Copilot — Microsoft 365 Copilot Chat: $0 → Contact sales (free)
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Microsoft 365 Copilot — Microsoft 365 Copilot Chat: New on the official page at $0 (free)
Official source: www.microsoft.com/en-us/microsoft-365/copilot/enterprise (change verified 2026-09-17)
14-day free trial. No credit card required.
Shopify
Full verified pricing and analysis: Shopify Sidekick Pricing, Cost and Break-Even Value
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Shopify — Plus: Included usage / overage terms changed on the official page
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Shopify — POS Pro: Included usage / overage terms changed on the official page
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Shopify POS Pro — POS Pro: Included usage / overage terms changed on the official page
Official source: www.shopify.com/pricing (change verified 2026-09-19)
Windsurf
Full verified pricing and analysis: Cursor Teams vs Windsurf · Windsurf Pricing, Cost and Break-Even Value
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Devin — Team: Included usage / overage terms changed on the official page
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Devin — Teams: Included usage / overage terms changed on the official page
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Devin — Team: New on the official page at $80 (per month)
Official source: windsurf.com/pricing (change verified 2026-09-16)
14-day free trial. No credit card required.
Alteryx
Full verified pricing and analysis: Alteryx One Pricing (2026): Plans, Seat Costs and What It Means for ROI · Alteryx AiDIN Pricing, Cost and Break-Even Value
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Alteryx One — Professional Edition: New on the official page at Contact sales (other)
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Alteryx One — Enterprise Edition: New on the official page at Contact sales (other)
Official source: www.alteryx.com/products/pricing (change verified 2026-09-14)
Asana
Full verified pricing and analysis: Asana Pricing (2026): Plans, Seat Costs and What It Means for ROI · Asana AI Pricing, Cost and Break-Even Value
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Asana — Enterprise: Included usage / overage terms changed on the official page
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Asana — Enterprise: New on the official page at Contact sales (per seat month)
Official source: asana.com/pricing (change verified 2026-09-21)
14-day free trial. No credit card required.
Canva
Full verified pricing and analysis: Canva Pricing (2026): Plans, Seat Costs and What It Means for ROI · Canva Magic Studio Pricing, Cost and Break-Even Value · Canva Magic Studio vs Adobe Firefly
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Canva — Pro: $180 → $144 (per seat year)
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Canva — Enterprise: Included usage / overage terms changed on the official page
Official source: www.canva.com/pricing (change verified 2026-09-15)
Jasper
Full verified pricing and analysis: Jasper Renewal Guide · Jasper Pricing, Cost and Break-Even Value · Jasper vs Writer
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Jasper — Pro: Included usage / overage terms changed on the official page
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Jasper — Pro: New on the official page at $59 (per seat month)
Official source: www.jasper.ai/pricing (change verified 2026-09-19)
14-day free trial. No credit card required.
Snowflake
Full verified pricing and analysis: Snowflake Cortex AI Pricing, Cost and Break-Even Value
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Snowflake — Optimized Storage (On-Demand): Included usage / overage terms changed on the official page
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Snowflake — Optimized Storage (Pre-paid Capacity): Included usage / overage terms changed on the official page
Official source: www.snowflake.com/en/pricing-options (change verified 2026-09-16)
Writer
Full verified pricing and analysis: Writer Pricing, Cost and Break-Even Value · Jasper vs Writer
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Writer — Starter: Included usage / overage terms changed on the official page
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Writer — Starter: New on the official page at Contact sales (per seat year)
Official source: writer.com/plans (change verified 2026-09-17)
14-day free trial. No credit card required.
Zapier
Full verified pricing and analysis: Zapier Agents Pricing, Cost and Break-Even Value
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Zapier Automation Platform — Enterprise: Included usage / overage terms changed on the official page
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Zapier Automation Platform — Enterprise: New on the official page at Contact sales (usage based)
Official source: zapier.com/pricing (change verified 2026-09-17)
Gong
Full verified pricing and analysis: Gong AI Pricing, Cost and Break-Even Value · Gong AI vs Clari Copilot
- Gong — Gong: New on the official page at Contact sales (other)
Official source: www.gong.io/pricing (change verified 2026-09-14)
14-day free trial. No credit card required.
ZoomInfo
Full verified pricing and analysis: Apollo AI vs ZoomInfo Copilot · ZoomInfo Copilot Pricing, Cost and Break-Even Value
- ZoomInfo — ZoomInfo Professional: New on the official page at Contact sales (other)
Official source: www.zoominfo.com/pricing (change verified 2026-09-15)
Sources
Every change above was retrieved from the official vendor pricing page linked in its section. NetLift never uses community posts as pricing sources.
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About the author
Paige Gilmore · Founder, NetLift
Paige Gilmore is the founder of NetLift, the AI Value Management platform that helps organisations measure the cost, savings and return of AI adoption.
Paige Gilmore on LinkedInKeep reading
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