ChatGPT has shifted from a standardized subscription model to a sales-led approach for all paid tiers. As of July 27, 2026, fixed pricing for the Go, Plus, and Pro plans was removed in favor of custom quotes. Prior to this change, these plans were billed at $8, $20, and $100 per month, respectively.
Only the Free tier maintains a public price point of $0. Organizations looking to deploy paid versions must now negotiate terms directly with sales, which may include specific provisions for ad-supported usage on the Go plan or unlimited usage guardrails on the Pro plan.
ChatGPT pricing history
NetLift has monitored the official ChatGPT pricing page since 2026-07-27. No price changes have been recorded in that window.
Current verified prices
| Plan |
Price |
Billing |
Notes |
| ChatGPT — Business (Annual Billing) |
$20 |
per seat / month |
Requires 2+ users. Nonprofits eligible for up to 75% discount. |
| ChatGPT — Business (Monthly Billing) |
$25 |
per seat / month |
Requires 2+ users. Nonprofits eligible for up to 75% discount. |
| ChatGPT — Enterprise |
Contact sales |
per seat / month |
Contact sales for pricing. Billed annually. Nonprofits eligible for up to 75% discount. |
Current verified per-token prices
| Model / rate |
Price |
Unit |
| chat-latest — ChatGPT standard |
$5 |
per 1M input tokens |
How does the shift to 'Contact Sales' affect procurement?
Moving away from transparent pricing indicates a focus on enterprise-level contracts rather than individual seat subscriptions. Procurement teams can no longer rely on the previous $8 to $100 benchmarks. Instead, total cost will likely depend on seat volume, usage limits, and whether the organization accepts the ad-supported nature of the Go plan.
What are the costs for token-based usage?
Input costs for the latest standard chat models are currently set at $5 per 1 million tokens. This usage-based expense sits alongside any negotiated subscription fees. CIOs must monitor input volume to prevent unmanaged spend, especially as the Pro plan's 'unlimited' claims are still subject to abuse guardrails.
Measuring the ROI of an opaque 'Contact Sales' contract requires a clear baseline of labor hours. NetLift enables finance teams to compare the cost of these negotiated seats and token fees against the actual time saved per task. By analyzing output quality and speed, you can determine if the spend on ChatGPT delivers a positive net return or simply increases your software overhead.
Sources
All pricing on this page comes from official vendor pages: