AI Costs & Pricing

HeyGen Pricing, Cost and Break-Even Value

By Paige Gilmore, Founder, NetLift· Published July 28, 2026· Updated August 7, 2026

Prices checked August 18, 2026 against official vendor pages

HeyGen pricing ranges from $24 per month for individual creators to $149 per month for the Business plan, with additional team seats costing $20 each. For a Business seat, the investment breaks even when a user saves between 12 and 24 minutes of production time per month.

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HeyGen pricing scales from individual use at $24 per month up to $4,300 per month for high-volume Pro tiers, with the core Business plan starting at $149 per month. For teams, additional seats cost $20 per month, making the platform accessible for marketing departments and sales operations.

Individual creators can choose between the Creator plan at $29 monthly or $24 billed annually. High-volume users typically opt for the Pro tiers, while organizations requiring CRM integrations and interactive features utilize the Business plan.

Current official pricing

Plan	Price	Billing	Notes
HeyGen — Business Additional Seat	$20	per seat / month
HeyGen — Creator (Annual)	$24	per month	Billed annually ($288/year). Annual subscribers' credits accumulate until their annual renewal date.
HeyGen — Creator	$29	per month	Monthly billing. Fast video processing; credit rollovers for one more month.
HeyGen — Pro (Base Tier)	$49	per month	Monthly billing. Faster video processing; customizable monthly usage.
HeyGen — Business	$149	per month	Monthly billing. 2x more concurrency than Pro; faster video processing.
HeyGen — Pro (Max Tier)	$4,300	per month	Higher usage tier mentioned in FAQ.

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What it costs at team scale

Plan	10 users / mo	25 users / mo	50 users / mo	100 users / mo	250 users / mo	100 users / year
HeyGen — Business Additional Seat	$200	$500	$1,000	$2,000	$5,000	$24,000

Break-even value per seat

Plan	Price / seat / month	Hours to break even at $50/h	Hours to break even at $75/h	Hours to break even at $100/h
HeyGen — Business Additional Seat	$20	0.4 h	0.3 h	0.2 h

Break-even hours = seat price ÷ loaded hourly cost. Each seat pays for itself once it saves that much verified time per month.

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Which plan fits team-scale video production?

The Business plan provides the necessary infrastructure for collaborative workflows, including HubSpot integrations and interactive video features. While the Pro tier offers higher credit limits—reaching up to $4,300 per month at the Max tier—the Business plan allows for team expansion at a fixed cost of $20 per additional seat. This plan also provides twice the processing concurrency of the Pro tier.

What is the break-even threshold for team seats?

From a finance perspective, the additional seat cost of $20 per month represents a low barrier to ROI. Based on a loaded hourly rate of $100, a team member only needs to save 12 minutes of production time per month to offset the software cost. Even at a lower $50 hourly rate, the break-even point is reached at 24 minutes of saved time.

To determine if HeyGen delivers a net return, teams must track the time saved compared to traditional video production or manual content creation. NetLift helps CMOs quantify this by mapping software spend against verified hours saved, ensuring that high-concurrency tiers actually translate to faster speed-to-market and measurable cost avoidance.

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Sources

All pricing on this page comes from official vendor pages:

https://www.heygen.com/pricing — retrieved 2026-08-02

Frequently Asked Questions

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About the author

Paige Gilmore · Founder, NetLift

Paige Gilmore is the founder of NetLift, the AI Value Management platform that helps organisations measure the cost, savings and return of AI adoption.

Paige Gilmore on LinkedIn

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