AI Costs & Pricing

HeyGen Pricing, Cost and Break-Even Value

By Paige Gilmore, Founder, NetLift· Published July 28, 2026· Updated September 22, 2026

Prices checked September 24, 2026 against official vendor pages

HeyGen pricing starts at $24 per month for the Creator plan (billed annually) and scales to $149 per month for the Business plan. Costs vary based on billing frequency and the number of team members required for collaboration.

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HeyGen offers three primary pricing tiers: Creator, Pro, and Business. The entry-level Creator plan costs $24 per month when billed annually or $29 per month on a month-to-month basis. For teams requiring collaborative workflows, the Pro plan is available at $49 per month, while the Business plan starts at $149 per month.

Selecting a plan depends on your monthly video output and the number of stakeholders involved. While the Creator plan suits solo marketers, the Business plan provides the platform access necessary for larger organizations, though it requires budgeting for extra team members beyond the base tier.

Current official pricing

Plan	Price	Billing	Notes
HeyGen — Business	$20	per seat / month	Monthly billing rate.
HeyGen — Creator (Yearly)	$24	per month	Annual billing rate. Credits accumulate until annual renewal date.
HeyGen — Creator (Monthly)	$29	per month	Monthly billing rate. Unused credits roll over for one more month.
HeyGen — Pro	$49	per month	Monthly billing rate. Unused credits roll over for one more month.
HeyGen — Business	$149	per month	Monthly billing rate. Unused credits roll over for one more month.

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How does billing frequency impact your overhead?

Annual billing for the Creator plan reduces the monthly commitment to $24, providing a lower entry point for consistent users. Finance teams should weigh this discount against the flexibility of the monthly Pro ($49) or Business ($149) subscriptions during an initial pilot phase to avoid long-term lock-in before proving value.

What are the total cost of ownership factors?

The Business plan price of $149 per month covers base platform access. Marketing operations should note that additional team members incur extra costs. This makes the total cost of ownership variable, scaling directly with the number of creators or editors added to the platform.

To determine if HeyGen pays back, compare the monthly subscription and seat costs against your current baseline for traditional video production, specifically studio fees and editing hours. Measuring the time saved per video asset identifies the exact volume required to reach a break-even point. NetLift enables finance and marketing leaders to track these efficiency gains automatically, ensuring AI adoption translates into a measurable net return.

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What it costs at team scale

Plan	10 users / mo	25 users / mo	50 users / mo	100 users / mo	250 users / mo	100 users / year
HeyGen — Business	$200	$500	$1,000	$2,000	$5,000	$24,000

Break-even value per seat

Plan	Price / seat / month	Hours to break even at $50/h	Hours to break even at $75/h	Hours to break even at $100/h
HeyGen — Business	$20	0.4 h	0.3 h	0.2 h

Break-even hours = seat price ÷ loaded hourly cost. Each seat pays for itself once it saves that much verified time per month.

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Sources

All pricing on this page comes from official vendor pages:

https://www.heygen.com/pricing — retrieved 2026-09-22

Frequently Asked Questions

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About the author

Paige Gilmore · Founder, NetLift

Paige Gilmore is the founder of NetLift, the AI Value Management platform that helps organisations measure the cost, savings and return of AI adoption.

Paige Gilmore on LinkedIn

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