AI Costs & Pricing

HeyGen Pricing, Cost and Break-Even Value

By Paige Gilmore, Founder, NetLift· Published July 28, 2026· Updated October 1, 2026

Prices checked October 24, 2026 against official vendor pages

HeyGen pricing starts at $24 per month for the Creator tier with annual billing, ranging up to $149 per month for the Business plan. Organizations choose tiers based on production volume and team requirements.

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HeyGen pricing begins at $24 per month for the Creator plan when billed annually, or $29 on a month-to-month basis. Teams requiring more advanced capabilities can choose the Pro plan at $49 per month or the Business plan at $149 per month.

For marketing operations and finance leaders, the core decision involves balancing the monthly subscription cost against the volume of video assets required. These fixed monthly rates provide a predictable cost structure for AI-generated video production compared to traditional recording workflows.

Current official pricing

Plan	Price	Billing	Notes
HeyGen — Business	$20	per seat / month	Additional cost per seat per month on the Business plan.
HeyGen — Creator (Yearly)	$24	per month	Annual billing rate. Billed once a year. Credits accumulate until annual renewal date.
HeyGen — Creator (Monthly)	$29	per month	Monthly billing rate. Unused credits roll over for one month.
HeyGen — Pro	$49	per month	Monthly billing rate. Entry tier for Pro plan.
HeyGen — Business	$149	per month	Monthly billing rate. Base platform price.

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Which HeyGen plan fits your production scale?

The Creator plan serves as the entry point, costing $24 monthly with an annual commitment. For teams scaling their output, the Pro plan at $49 per month or the Business plan at $149 per month provides higher tiers of service. Selecting the right tier depends on whether the user is an individual creator or a larger marketing department managing multiple campaigns.

How does billing frequency impact total cost?

Finance teams can capture immediate savings by opting for annual billing on the Creator plan, which reduces the monthly rate from $29 to $24. The Pro and Business plans are currently listed at monthly rates, offering flexibility to scale spend up or down based on seasonal marketing needs or specific project durations.

Measuring the return on HeyGen requires comparing the monthly subscription against the cost of traditional video production, including studio time and editing hours. If the $149 Business plan saves more than two hours of a producer's time, the investment typically pays for itself. NetLift enables teams to quantify this time-to-value by tracking AI adoption against baseline labor costs to confirm a positive net return.

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What it costs at team scale

Plan	10 users / mo	25 users / mo	50 users / mo	100 users / mo	250 users / mo	100 users / year
HeyGen — Business	$200	$500	$1,000	$2,000	$5,000	$24,000

Break-even value per seat

Plan	Price / seat / month	Hours to break even at $50/h	Hours to break even at $75/h	Hours to break even at $100/h
HeyGen — Business	$20	0.4 h	0.3 h	0.2 h

Break-even hours = seat price ÷ loaded hourly cost. Each seat pays for itself once it saves that much verified time per month.

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Sources

All pricing on this page comes from official vendor pages:

https://www.heygen.com/pricing — retrieved 2026-10-01

Frequently Asked Questions

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About the author

Paige Gilmore · Founder, NetLift

Paige Gilmore is the founder of NetLift, the AI Value Management platform that helps organisations measure the cost, savings and return of AI adoption.

Paige Gilmore on LinkedIn

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