Marketing teams use NetLift to compare how long content, campaigns and creative take with and without AI, then turn that time saved into net value and a clear keep-or-cut decision for each AI tool.
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The problem
Who it's for
Common use cases
Metrics to measure
Marketing was one of the first functions to adopt AI at scale — but "we use AI a lot" is not the same as "AI is creating value." NetLift connects AI-assisted marketing work to time saved, staff cost, and AI tool cost, so you can show the return in finance terms.
Log content, campaign and creative work in the Time Tracker, import it from a spreadsheet, or push it over the API. For each task you record the time with AI and how long the same work would have taken without AI — so the saving is measured, not assumed.
14-day free trial. No credit card required.
NetLift turns that time difference into a labour value, nets off the cost of the AI tools used, and projects repeatable future savings. Every result carries an Evidence Quality rating in plain English, so leadership knows how much confidence to place in each claim.
See which AI tools and workflows are returning value and which are quietly costing more than they save — then decide where marketing should lean in and where it should pull back.
14-day free trial. No credit card required.
About the author
Paige Gilmore · Founder, NetLift
Paige Gilmore is the founder of NetLift, the AI Value Management platform that helps organisations measure the cost, savings and return of AI adoption.
Paige Gilmore on LinkedInAI ROI for legal and compliance teams is calculated by subtracting the total cost of ownership from the labor value of realized time savings across core workflows like contract review and due diligence.
Read departmentsAI ROI for HR is measured by calculating the labour value of time saved on specific workflows—like recruitment screening and onboarding—minus the total cost of AI licences, implementation, and human review. Net value is realised when the cost of automated labour is lower than the manual baseline across tracked work.
Read departmentsAI ROI in procurement is measured by subtracting the total cost of ownership from the labor value of time saved on tasks like contract comparison and spend analysis. Net value is realized when the cost of licenses, implementation, and human review is lower than the cost of the manual hours saved.
Read departmentsAI ROI for engineering is calculated by subtracting the total cost of ownership—including licenses, implementation, and rework—from the labor value of the time saved on specific workflows. NetLift measures this through a deterministic model that compares the time taken for work with and without AI assistance.
Read departmentsAI ROI for customer support is the labor value of time saved on tasks like routing and summarization minus the total cost of licenses, implementation, and human review. NetLift calculates this by comparing the time work takes with AI against historical baselines to determine a clear payback period.
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